Apple's 15-inch MacBook Air M5 dips to $1,349 in today's price war

Apple’s 15-inch MacBook Air M5 has dropped to **$1,349**—its lowest price ever—following a **$150 discount** on Amazon during the Prime Day Sale. The move coincides with broader price adjustments ahead of the Indian festive season, where the device’s local variant, the MacBook Neo, saw a **₹13,500 reduction**. Coverage highlights this as part of a competitive push, with tech analysts weighing whether the discounts signal a broader industry shift or a temporary retail strategy.

Outlets including **AppleInsider, MacRumors, and Moneycontrol.com** emphasize the timing of the cuts, framing them as a response to recent price hikes and heightened consumer demand. **Geeky Gadgets** contrasts the M5 MacBook Air’s affordability with its Pro counterpart, while **India Today** ties the price drop to regional shopping trends. Amazon’s role as the primary retailer for the discount is noted across reports, though no details on duration or exclusivity are confirmed. Watch for potential follow-up discounts on other Apple products or rival brands, especially if this marks the start of a broader price war.

Coverage does not yet specify whether the $1,349 price is a one-time sale or a permanent adjustment. Analysts may also scrutinize Apple’s margins and whether this move impacts the MacBook Pro lineup.