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From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts

The 'maxxing' trend is migrating from niche social media corners to mainstream wellness, sparking urgent debate among mental health professionals.

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The brief

Social media users are increasingly adopting the 'maxxing' suffix to describe various lifestyle optimization practices, ranging from 'looksmaxxing' to 'sleepmaxxing' and 'booksmaxxing.' The trend involves applying intensive, goal-oriented behaviors to personal wellness and self-improvement routines. Coverage from outlets including CNBC, VICE, and Yahoo Health highlights a growing apprehension among experts regarding the health implications of these viral habits.

Medical professionals at OSU have issued warnings, urging social media users to exercise caution, while Psychology Today has analyzed the linguistic expansion of the suffix itself. Future developments will depend on whether public health guidance influences the trajectory of these trends.

Current coverage does not yet specify what long-term impact these habits may have on mental health or if social media platforms will implement new policies regarding wellness content.

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Quick answers

What is the 'maxxing' trend?

It is a viral social media trend where individuals apply the suffix 'maxxing' to various activities to describe a focused or intensive effort toward personal optimization.

Why are medical experts concerned?

Experts from OSU and other organizations have expressed concern that these 'maxxing' trends may not be as healthy as they appear and have urged users to avoid them.

What specific types of 'maxxing' are being reported?

Reports have identified 'looksmaxxing,' 'sleepmaxxing,' and 'booksmaxxing' as prominent examples of this trend.

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