MLS unveils World Cup marketing push as Fox showcases league

Major League Soccer has launched its largest coordinated marketing campaign to date, timed to ride the wave of World Cup excitement. The push includes a high-profile ad campaign featuring celebrities and a reimagined version of the classic hip-hop track *‘Can I Kick It?’* by Samara Cyn and DJ Premier. Fox Sports is simultaneously showcasing the league as part of its coverage, amplifying MLS’s visibility ahead of the return of the regular season.

Coverage highlights the league’s strategic move to capitalize on the global attention surrounding soccer, with outlets like *The Hollywood Reporter* and *Sports Business Journal* framing it as a bid to expand its fanbase. MLS’s official site and *Awful Announcing* emphasize the campaign’s scale and its alignment with Fox’s broadcast plans. Next steps will likely focus on how the campaign translates into on-field performance and fan engagement.

With Fox’s platform and MLS’s marketing efforts, the league’s ability to sustain momentum post-World Cup will be closely watched. The success of this push could set a precedent for future sports marketing in the U.S.