Chinese Recent Year Film Pre-Sales Exceed $28 Million
Pre-sale box office numbers for films releasing during the Chinese New Year holiday have already surpassed 2 billion yuan (approximately $28 million USD), signaling a potentially strong start to the film season. Several highly anticipated titles are leading the charge, including Pegasus 2, Silent Witness and Bandits, according to reports from Daily Economic News and Driving Home.
The upcoming holiday release slate is being described as relatively subdued, but still offering a variety of options for moviegoers. Observer noted the competitive landscape, asking audiences which film they plan to spot.
The anticipation surrounding these releases has already impacted the stock market, with film-related stocks experiencing gains. Jiemian.com reported on the collective rise in film stock values, questioning which companies would ultimately benefit the most.
Pegasus 2, Silent Witness, and Bandits currently hold the top three spots in pre-sale ticket sales. The Chinese New Year holiday is a crucial period for the film industry, often representing a significant portion of annual box office revenue. Guangming Online highlighted the launch of a promising lineup of films for the Year of the Horse.
