Twice’s Tzuyu Fuels 7-Eleven Frenzy with New Collaboration in Taiwan
K-pop sensation Tzuyu of Twice is driving excitement in Taiwan with a new collaboration with 7-Eleven, launching a range of over 10 Taiwanese and Korean food items. Fans can also collect limited-edition Tzuyu merchandise, including photo cards, through a points-based promotion.
The collaboration has sparked a flurry of activity, with some fans quickly reselling the low-priced merchandise online, leading to discussions about potential waste. A special Tzuyu-themed store has also been unveiled, offering a first look at the promotional items.
However, the rollout hasn’t been without a hiccup. Initial promotional posters distributed by 7-Eleven reportedly featured a placeholder text, “USP待補” (USP to be supplemented), on the Twice official social media post, causing confusion among fans. The incident quickly circulated online, prompting discussion and amusement.
Adding to the buzz, fans have noticed a resemblance between a light blue dress worn by Tzuyu in promotional materials and a microwaveable food net bag sold at 7-Eleven, sparking humorous comparisons online. The actual price of the dress has since been revealed, adding another layer to the conversation.
This collaboration highlights the continued influence of K-pop stars in the broader Asian market and the power of strategic brand partnerships. The frenzy surrounding Tzuyu’s 7-Eleven promotion underscores the devoted fanbase of Twice and their impact on consumer trends.
