Samsung is set to roll out a new feature with its One UI 8.5 software update aimed at curbing aggressive advertising practices within apps. Debuting with the upcoming Galaxy S26 series in early 2026, the “Block Apps with Excessive Ads” function will automatically identify and limit apps that bombard users with unwanted notifications. This move positions Samsung in contrast to some competitors and reflects a growing industry focus on user experience amid concerns about pre-installed software and data privacy.
Samsung is introducing a new feature with One UI 8.5 designed to curb intrusive advertising apps. Starting with the Galaxy S26 series, users will experience a noticeably cleaner smartphone experience, automatically.
With the rollout of One UI 8.5, debuting alongside the Galaxy S26 series in early 2026, Samsung is implementing a feature aimed at simplifying the user experience when dealing with aggressive advertising. Dubbed “Block Apps with Excessive Ads,” the system automatically identifies applications sending an excessive number of ad-laden notifications and places them into a special quiet mode.
This approach differentiates Samsung from manufacturers like Xiaomi and Oppo, who have been criticized for pre-loading their interfaces with bloatware and advertising. The goal is to create a more pleasant user experience while also conserving device resources.
Samsung’s One UI 8.5: A Firm Stance Against Aggressive Advertising
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The new function operates in the background, analyzing the behavior of installed apps. If the system detects an application frequently sending pop-ups, banners, or push notifications with advertisements, it will automatically be put into a deep sleep state.
In this state, no background processes run, notifications are suppressed, and the battery consumption is reduced. Users must manually reactivate the app when they wish to use it. The feature is activated through the Settings menu under Apps and Special Access, where the corresponding toggle can be found.
Differentiating from the Competition?
Samsung is pursuing a clear strategy with this move, setting itself apart from competitors. While other manufacturers integrate advertising into system apps or their own platforms, Samsung is opting for automatic blocking of particularly aggressive applications. This benefits the user experience, reduces unnecessary energy consumption, and makes it more difficult for external advertising networks to track users.
S26 Series Only: Older Generations Left Out
However, there are limitations. The function will only be available starting with One UI 8.5, and therefore only on devices in the Galaxy S26 series. Older models will not be supported. Furthermore, this is not a complete ad blocker, as ads within apps, such as in games, will still be visible. The function also needs to be manually activated, as Samsung does not want to disable any app without the user’s consent.
Activation is straightforward: Open the Settings menu, select Apps, then Special Access, and toggle on the “Block Apps with Excessive Ads” option. One UI will then monitor installed applications and notify the user when an app is identified as particularly ad-heavy. The user can then decide whether to put the app to sleep or add it to a whitelist.
Which Applications are Targeted?
The function primarily targets games with numerous ads, shopping apps like AliExpress or SHEIN, news apps with push advertising, and social networks that utilize pop-ups. This covers the most common sources of disruptive advertising.
