MUNICH – BMW is signaling a significant strategic shift with the unveiling of the all-electric iX3, the automaker’s first model built on a dedicated EV platform, Neue Klasse. The launch arrives as global demand for electric vehicles intensifies and legacy automakers face increasing pressure to innovate and compete in a rapidly evolving market. This new model represents a departure from BMW’s conventional combustion engine offerings and previews the aesthetic direction for future electric vehicles from the German manufacturer.
BMW unveils a striking new design direction with the all-electric iX3, signaling a major shift for the German automaker as it expands its electric vehicle lineup. The launch comes as global demand for EVs continues to rise, putting pressure on established manufacturers to innovate.
The BMW iX3, measuring 478 cm in length, is built on the company’s new Neue Klasse platform for electric vehicles and represents a complete departure from the gasoline or diesel-powered X3. The vehicle introduces a new aesthetic that will define BMW’s future models in the coming years. The iX3 makes a bold statement with its imposing presence.
The front of the vehicle features a tall, substantial design that reimagines BMWs from the 1960s and 70s, replacing the broad, square grilles of current models with a smaller, vertical kidney grille. Original details include headlights concealed beneath transparent elements, incorporating distinctive “double-blade” daytime running lights that seamlessly integrate with the grille.
The vehicle’s flanks boast a dynamic appearance, with flush-mounted door handles and a subtly flared design above the rear wheel arches. The rear of the iX3 is more rounded, drawing inspiration from the larger iX model, featuring wide taillights, a small, steeply angled rear window, and a sporty accent in the bumper.
Inside, the BMW iX3 offers a minimalist and original cabin crafted from soft, largely recycled materials. The interior emphasizes simplicity with clean lines and a near-total absence of physical buttons. A standout feature is the digital dashboard, dubbed Panoramic Vision, which will also appear in other upcoming BMW models. It spans the width of the vehicle, beneath the windshield.
The dashboard creates a three-dimensional effect and is visible to all passengers. It’s highly customizable, allowing drivers to select and drag information – such as outside temperature, weather, altitude, or navigation data – onto the display using the central 17.9” touchscreen, mirroring the functionality of smartphones and computers. This system is both simple and intuitive.
A large head-up display in the windshield provides a visually appealing and effective 3D effect, helping drivers keep their eyes on the road. However, this feature is part of the expensive Innovation package (€1,950), which also includes a Harman Kardon hi-fi system and tri-zone climate control.
The central display is also well-defined, controlling nearly all vehicle functions, including lumbar support adjustment. However, the seat adjustment controls located on the doors are a more practical solution. Other minor drawbacks include the lack of overhead grab handles (though door handles are available) and adjustable front seatbelt height.
Rear passengers enjoy ample space in the BMW iX3, with wide, supportive seats offering precise electric adjustments, ventilation, and climate control. The flat floor ensures comfortable footroom for the center passenger. The trunk offers a minimum capacity of 520 liters with the rear seats up, expanding to 1,750 liters when folded – the same capacity as the larger BMW iX, which is 19 cm longer. A compartment of 58 liters is located under the front hood, ideal for storing charging cables.
The BMW iX3 50xDrive, currently the only model available, features a 108.7 kWh battery, two electric motors – one at the front and one at the rear – all-wheel drive, and a total output of 469 hp. The company states the vehicle can reach a top speed of 210 km/h and accelerate from 0 to 100 km/h in 4.9 seconds. In normal driving conditions, the SUV offers a comfortable and relaxing experience, isolating passengers from road imperfections in the quiet cabin.
The “B” position on the gear selector is particularly useful in city traffic, maximizing energy recovery (and engine braking) and activating the “one-pedal” function, allowing drivers to slow down and stop without using the brake pedal.
On the highway, the iX3 offers Level 3 autonomous driving capabilities, currently available in Germany and soon to be expanded throughout Europe, including Italy. This allows drivers to travel long distances “as passengers” without keeping their hands on the wheel; the car handles all driving tasks, including overtaking. Testing this function on a Spanish highway revealed a compelling experience.
The system quickly adapts to traffic situations without hesitation, instilling a sense of security and allowing drivers to relax while remaining attentive. Utilizing cameras, radar, and sensors, the car “sees” surrounding vehicles and adjusts speed, signals, and performs overtaking maneuvers when conditions permit. The system even reacted appropriately when a car attempted to pass during an overtaking maneuver, waiting for it to clear before proceeding.
BMW claims an official range of 805 km on a single charge. During testing on both country roads and highways, a range of at least 650 km appeared achievable, a strong result attributed to the large 108.7 kWh lithium-ion battery (with nickel manganese cobalt chemistry) and new cylindrical cells designed by BMW, promising 20% more energy density by volume compared to current prismatic cells.
Using a 400 kW direct current fast charger, the car can charge from 10% to 80% in approximately 21 minutes (BMW estimates over 350 km of range can be added in 10 minutes at this power). Charging from an 11 kW alternating current outlet takes almost 11 hours.
The BMW iX3 50xDrive starts at €69,900. The MSport trim costs €73,700, and the MSport Pro version tested here is priced at €76,400. Standard features include 20-inch alloy wheels, two-zone climate control, full LED headlights with high-beam assist, navigation, the Panoramic Vision digital dashboard, semi-autonomous driving, wireless smartphone charging, electrically adjustable, heated, and ventilated seats, and a rearview camera.
