A surge in demand for physical gold at the Jakarta International Jewellery Fair 2026 led to scenes resembling a product launch “war,” as attendees scrambled to purchase limited quantities of the precious metal. The event, held at the Jakarta Convention Center (JCC) Senayan, drew significant crowds eager to acquire gold, highlighting strong consumer interest in the safe-haven asset.
Reports from February 14, 2026, indicate that the rush to buy gold began before the official opening of the fair, with prospective buyers gathering early to secure a place in line. Videos circulating on social media showed a crowded area near the entrance, with attendees expressing eagerness to gain access. One social media user described the scene as “crazy,” noting the presence of individuals who had been waiting overnight.
“Cuma bisa blg semangat paksu, war nya gila2an, bayak joki juga dr malem nungguin gila😭😭😭,” one user posted, translating to “Just can say, good luck husband, the war is crazy, many proxies also waiting overnight.”
The high demand was reportedly driven by a daily quota of just 200 pieces of gold available for purchase. According to one attendee, Dodi, who spoke to Detikcom, the limited supply created a competitive environment. “Belum dibuka kan pintu, jadi cuma suara-suara saja sih. Nggak sampai dorong-dorongan karena kan memang belum dibuka ya gitu. Nah, sekitar jam 08.00 WIB, baru ada panitia,” Dodi said, meaning “The door wasn’t open yet, so it was just voices. It didn’t get to the point of pushing because it wasn’t open yet. Around 8:00 AM, the organizers arrived.”
The Jakarta International Jewellery Fair, known as JIJF, is the largest international jewelry trade fair in Western Indonesia, providing a platform for businesses to connect and exchange market information. This year’s 17th edition, held February 12 – 15, 2026, at the ASSEMBLY HALL – JAKARTA CONVENTION CENTER, aimed to facilitate trade within the Indonesian jewelry industry. The event’s popularity underscores the growing middle class and increasing purchasing power within Jakarta and its surrounding areas, which has a population of around 21 million people.
While the initial rush caused some congestion, organizers reportedly worked to manage the flow of visitors by providing seating and establishing designated queuing areas. Some attendees expressed frustration with the limited availability of Antam gold, a popular brand and the potential for price gouging by individual sellers. Others suggested utilizing online registration systems to manage demand more effectively.
“Kenapa ga daftar di web antrian Logam mulia saja? Daftar, pilih lokasi butik, Spot in, nanti muncul waktu pengambilannya…” one user suggested, translating to “Why not register on the Precious Metals queue website? Register, choose a boutique location, Spot in, then the pickup time will appear…”
The Jakarta International Jewellery Fair 2026, as detailed on its official website, is intended to connect manufacturers, distributors, wholesalers, and suppliers with jewelers and traders in Indonesia and the wider region. The event’s success, despite the initial crowding, demonstrates the continued appeal of gold as an investment and a cultural asset within the Indonesian market.
(gaf/gaf)
