New Supermarket Competitor Reveals Expansion Plans in Colombia
A new supermarket chain is planning a significant expansion in Colombia, aiming to compete with established players like Oxxo, Supermercados D1, and Tiendas Ara. The move comes as Oxxo itself recently announced the closure of three locations within the country, according to Red+ Noticias.
The new entrant’s ambitious expansion strategy signals increasing competition within Colombia’s supermarket sector. Oxxo, a Mexican convenience store chain, currently operates over 630 stores in Colombia and recently announced a partnership with a pharmacy to open collaborative locations, as reported by Red+ Noticias. The company has similarly been actively recruiting in Bogotá, seeking auxiliary store staff.
Recent months have seen shifts in the Colombian supermarket landscape. Merqueo, another supermarket, closed its doors in December 2025 without a formal announcement, leaving customers surprised. Another two supermarkets also ceased operations in 2026, contributing to a changing market, Red+ Noticias detailed.
Oxxo has been strategically investing in its Colombian infrastructure, opening its third national distribution center in Dosquebradas in November 2025. The company, legally registered as CADENA COMERCIAL OXXO COLOMBIA S.A.S. With NIT 900236520-7 and based in Bogotá (Av. Cra 19 #89-21), aims to satisfy the daily needs of millions of people through a wide range of products and services, as stated on its website OXXO ® | Así de Fácil. Oxxo also offers home delivery services through OXXO Domicilios.
These developments suggest a dynamic period for the Colombian retail market, with both established and new players adjusting to evolving consumer demands and competitive pressures.
