Yorkshire Village Sees Tourism Surge Following “Wuthering Heights” Release
Haworth, the village where Emily Brontë lived, is experiencing a significant increase in visitors following the February 11, 2026, release of the new film adaptation of “Wuthering Heights.” Despite the typically harsh Yorkshire winter weather, fans are flocking to the region, eager to explore the landscapes that inspired Brontë’s classic novel.
The film, starring Margot Robbie and Jacob Elordi, was one of the most anticipated releases of the year and its impact is already being felt in the local tourism industry. The surge in visitors echoes a growing trend known as “set-jetting,” where fans travel to locations featured in their favorite films and television shows. Expedia reported a more than 300% increase in hotel searches in Hawaii and Sicily in the three months following the premiere of the first two seasons of “The White Lotus,” demonstrating the power of screen tourism.
According to Expedia, 53% of travelers are now more likely to choose a destination based on its appearance in a movie or series. This trend suggests that “Wuthering Heights” could continue to draw tourists to Yorkshire for months to arrive.
The Yorkshire landscape, with its wild moors and timeless villages, embodies the romantic spirit of 19th-century England. The region’s appeal extends beyond the new film, as it remains a popular destination for those interested in the lives and works of the Brontë sisters. The popularity of the film adds to a growing number of cinematic destinations attracting fans worldwide.
“Wuthering Heights” was originally published in 1847 under the pseudonym Ellis Bell. Emily Brontë passed away in December 1848, two years before the book was published under her real name. Today, the novel is widely considered a timeless masterpiece of English literature.
The increase in tourism highlights the enduring cultural impact of both the novel and its adaptations. VisitBritain recently launched a video campaign showcasing locations featured in “Mission Impossible” and “Spider-Man,” further emphasizing the growing connection between film, television, and travel.
