Samsung Galaxy S26 Ultra: APV – Pro Video on Your Phone

Samsung Elevates Mobile Video Creation with APV in the Galaxy S26 Ultra

Samsung is introducing a novel video codec, Advanced Professional Video (APV), with the upcoming Galaxy S26 Ultra, designed to capture content meeting professional standards directly from a smartphone. This development underscores the increasing capabilities of mobile devices in the realm of content creation, blurring the lines between professional and consumer filmmaking.

The company developed APV in collaboration with Qualcomm Technologies, Inc., establishing it as an open standard to maximize accessibility for video professionals and enthusiasts alike. Years of close collaboration between the two companies culminated in the integration of APV into the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy¹, which powers the Galaxy S26 Ultra.

Samsung’s commitment to user experience and industry collaboration is exemplified by APV.

What is Samsung’s Advanced Professional Video (APV) Codec in the Galaxy S26 Ultra?

The Galaxy S26 Ultra is the first Galaxy device to support APV, enabling the creation of higher-quality video files while similarly improving device storage efficiency.

For those seeking professional-level quality without sacrificing the convenience and portability of mobile video recording, APV on the Galaxy S26 Ultra represents a significant advancement.

How Does APV Operate?

While other smartphone codecs prioritize small file sizes, they aren’t optimized for high-quality editing.

How to Activate APV on Galaxy S26 Ultra

• Navigate to Camera > Settings > Video format > APV
• Select your preferred APV control: APV HDR or APV Log
• Choose a file compression type: APV 422 HQ (high-quality video); APV 422 LQ (optimized for storage capacity and limited data rates)
• Enable or disable the selected recording mode in the camera preview

Users also have the option to record APV directly to external USB storage by going to: Camera > Settings > Save to external storage.

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APV streamlines the editing process and provides greater creative flexibility. It allows users to capture video content on their Galaxy device that behaves like professional cinematic footage when editing, maintaining quality even after multiple edits.

Compatible with resolutions up to 8K at 30 frames per second, APV uses 10% less storage than comparable formats while maintaining the same objective visual quality.