Nintendo is celebrating 40 years of Super Mario Bros. With a free, immersive experience opening in Utrecht, Netherlands, on March 27, 2026. The event, held at Hoog Catharijne shopping center, will run through April 12, 2026, offering fans of all ages a chance to explore the world of Mario.
The “Super Mario Experience” aims to bring the Mushroom Kingdom to life, showcasing four decades of Super Mario Bros. History. Attendees will have the opportunity to play demos of the latest games, including Super Mario Galaxy + Super Mario Galaxy 2 for the Nintendo Switch and Nintendo Switch 2. This event underscores Nintendo’s continued commitment to engaging its fanbase through interactive experiences.
Beyond the latest releases, the experience will feature playable versions of Super Mario Bros. Wonder with the “Together to Bellabel’s Park” expansion and Super Mario Party Jamboree. For those with a penchant for classic gaming, speedrun challenges based on the original Super Mario Bros. Will be available, with exclusive prizes up for grabs.
Nintendo stated that the Utrecht location is part of a global series of celebrations surrounding the 40th anniversary of Super Mario Bros., which originally debuted in Japan in 1985. The celebrations likewise include The Super Mario Galaxy Movie, an animated film and sequel to the 2023 film, The Super Mario Bros. Movie, which will be released in theaters on April 1, 2026.
The Super Mario Experience in Hoog Catharijne will be open during the shopping center’s regular hours. More details about the event’s program are available online. The event’s accessibility highlights Nintendo’s strategy of blending physical and digital experiences to cultivate brand loyalty.
