National Home Appliance and Digital Product Consumption Season Launches in China
China’s Ministry of Commerce launched the 2026 National Home Appliance and Digital and Smart Product Consumption Season on March 13, 2026, in Shanghai. The initiative aims to boost consumer spending through a combination of supportive policies and promotional activities, with a particular focus on the trade-in of older goods for new products.
The launch event included video addresses from Sheng Qiuping, Vice Minister of Commerce, and Lu Shan, Vice Mayor of Shanghai. According to the Ministry of Commerce, the season will leverage the country’s consumer goods trade-in policy to amplify its positive effects on consumption, industrial transformation, and public welfare. This policy is expected to invigorate key sectors of the Chinese economy.
Several regions are taking a leading role in implementing the consumption season, including Shanghai, Liaoning, Guangdong, and Sichuan. The event in Shanghai serves as a central hub for the nationwide campaign. Details on regional initiatives were announced during the launch.
The Ministry of Commerce is implementing a “policy plus events” dual-drive approach to stimulate consumer demand. The move follows a recent announcement regarding the continuation of the “New National Subsidy” policy, which is designed to further energize the market. More information on the subsidy policy was released by the Central Broadcasting Network.
In addition to national-level initiatives, local governments are also implementing their own consumer subsidy programs. For example, Chabuchar County is utilizing a “combination punch” of consumption subsidies to provide tangible benefits to residents. Details of the Chabuchar County program are available on xj.chinanews.com.cn.
The 2026 National Home Appliance and Digital and Smart Product Consumption Season is expected to play a significant role in driving economic growth and upgrading consumer products across China. The official announcement from the Ministry of Commerce provides further details on the scope and objectives of the season. Additional reporting on the launch can be found on Sina Finance.
