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Apple is preparing to launch its first foldable smartphone and early reports suggest it could carry a price tag comparable to existing premium foldable devices – significantly more than standard iPhones.
The tech platform Android Headlines reports that Apple is targeting a starting price of around $2,000 for its forthcoming “iPhone Fold.” This would position the device firmly within the premium segment of the market.
$1,750 for the iPhone Fold? Price Not Final
A price point in this range would align Apple with current competitors. Devices like Samsung’s Galaxy Fold series are similarly priced, whereas other manufacturers offer some foldable smartphones at slightly lower costs. Previous rumors had even suggested a higher price of approximately $2,300.
However, whether the final price will be exactly $2,000 remains to be seen. The final retail price of new smartphones is often not determined until shortly before the official presentation, as factors like memory prices and component costs can still have an influence. The device is expected to be unveiled at the earliest this fall, likely around the time of Apple’s annual iPhone event.
In parallel, Apple appears to be preparing a new product line with particularly high-complete devices. Following the Apple Watch Ultra, other devices could be branded similarly. Reports suggest a particularly powerful MacBook may also be on the horizon. Should Apple position the foldable iPhone within the “Ultra” range, the final price could potentially be even higher.
Foldable Face-Off: Samsung Reacts to the iPhone Fold
The anticipated release of the iPhone Fold is also having an impact on other manufacturers. Samsung is preparing a strategic shift in its pricing strategy. Despite rising costs for memory chips and semiconductors, the upcoming Galaxy Z Fold 8 will not be more expensive than its predecessor.
The reason? Competitor Apple. With an approximate price of $2,000, Samsung, which has until now stood almost alone in the high-priced foldable segment, is being forced to adjust its prices.
