Bianca Ingrosso is hoping for a shake-up in the morning TV landscape.
The entrepreneur voiced some criticism of TV4’s “Nyhetsmorgon” on Snapchat.
“‘Nyhetsmorgon’ gives me anxiety,” Ingrosso wrote.
Her comments quickly reached the TV4 studio.
“We can feel them breathing down our necks,” said program host Axel Pileby.
Bianca on Snapchat.
Photo: Snapchat
Bianca Ingrosso.
Photo: HBO Max
Sofia Geite and Steffo Törnblom.
Photo: TV4
Sofia Geite in the broadcast.
Photo: TV4
Axel Pileby in broadcast.
Photo: TV4
Bianca Ingrosso, currently starring in a new season of “Wahlgrens värld,” tuned into TV4’s “Nyhetsmorgon” and wasn’t entirely pleased with what she saw. The Swedish star, known for her entrepreneurial ventures and social media presence, shared her thoughts on Snapchat.
“It’s just negative news and very serious news, which I understand is of course very important,” Ingrosso said.
Ingrosso’s Proposal for TV4
Ingrosso then pitched a new idea to TV4 – and suggested she’s found her dream job.
“Can you imagine how fun it would be if there was a ‘Nyhetsmorgon’ that was more lighthearted and comedic, and just covered entertainment news, fun stuff, good food, trends, ‘icks.’ This or that. Hot lists. Like a late-night show, but in the morning,” she said, adding: “I’ve wanted to do a TV show like that for a long time, and it’s been done before. But it would be so fun to have a more youthful ‘Nyhetsmorgon’ broadcast to choose from on TV4. How fun that would be. I’d love to host it.”
The Hosts Respond
Ingrosso’s proposal didn’t go unnoticed by the “Nyhetsmorgon” team.
“We can feel them breathing down our necks now, because Bianca is planning to set up a competitor to ‘Nyhetsmorgon,’” said host Axel Pileby before Ingrosso’s Snapchat video was played in the studio.
Sofia Geite as well commented on Ingrosso’s words.
“But we already have quite a bit of that in our program, don’t we?”
In a comment on “Nyhetsmorgon’s” Instagram post, Ingrosso herself described her idea as just a “fun thought,” adding, “I LOVE YOU GUYS.”
https://www.instagram.com/p/DWBEC-sDMCP/
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