Sports Icons Marc Coucke and Ian Thomas Lead VIP Preview of Average Rob’s ‘La Patate’ in Antwerp
Antwerp’s culinary landscape just received a high-profile endorsement from some of Belgium’s most prominent figures in sports and business. In an exclusive preview event, a star-studded crowd gathered to get a first taste of “La Patate,” the latest venture from internet sensation and entrepreneur Average Rob.

Leading the guest list were sports mogul Marc Coucke and football legend Ian Thomas, both of whom joined a variety of well-known Flemish personalities to test the menu before the official launch. The presence of Coucke, a powerhouse in the sporting world, and Thomas, a celebrated figure in Belgian football, underscores the significant buzz surrounding the new establishment.
The event served as a high-energy introduction to Average Rob’s foray into the traditional fry shop business, blending celebrity influence with a celebration of local culture. By bringing together figures from the heights of professional sports and the digital creator economy, the launch event positioned “La Patate” as more than just a food spot, but as a cultural crossover event in the heart of Antwerp.
The gathering of such influential personalities suggests a strong community backing for the project, signaling a successful start for Average Rob as he transitions his brand from the screen to the storefront.