Controversial ‘Aku Harus Mati’ Billboards Removed Following Backlash from Mental Health Experts
The marketing campaign for the upcoming film Aku Harus Mati has hit a major roadblock. Producer Iwet Ramadhan confirmed that the movie’s promotional billboards were scheduled to be taken down on the night of April 4, 2026, following a wave of controversy across social media platforms.
The advertisements, which were originally slated to run in public spaces from March 27 through April 5, 2026, sparked significant concern among health professionals. The Perhimpunan Dokter Jiwa (Psychiatrists Association) weighed in on the situation, expressing fears that the provocative messaging used in the billboards could trigger anxiety and psychological distress in the general public.
This incident highlights a growing tension between bold entertainment marketing and public wellness. The controversy coincides with broader calls for regulation, as the DPRD Surabaya has requested the cleanup and regulation of horror-themed advertisements in public areas to ensure community comfort.
Despite the marketing turmoil, the film aims to deliver modern moral messages. The plot centers on individuals who are willing to sell their souls for wealth and social validation, only to find themselves trapped in crushing debt and spiritual sacrifice. The story follows a character named Mala as she navigates these dire consequences.
For those interested in seeing the film despite the billboard drama, tickets are currently available for purchase via TIX ID.
