How did América Multimedia close out 2025?
2025 proved to be a positive year for the company, with double-digit revenue growth driven by several key areas. One notable success was the tvGO platform, which transitioned to a free streaming service in Peru offering exclusive content. What began with approximately 6,000 users last year has now grown to 2.6 million active users (with over 10 million registered), who spend at least 30 minutes watching content on tvGO.
What about the Boom app, which was slated for launch? How did that perform?
Boom has found a specific niche among fans of non-traditional sports. However, the platform is now expanding to include debate spaces for young people, particularly during the current election period. Looking ahead to 2026, the focus is on consolidation and building original content within the app, with the goal of having at least 45% of the content be original by the end of the year, including podcasts, debate programs, and sports coverage related to the World Cup, among other offerings.
Did the app reach its goals in this initial phase?
Yes, Boom currently has over 200,000 active monthly users, primarily engaging with coverage of Dota championships. The goal for this year is to reach half a million users. The key differentiator will be the original content we offer, as we recognize the need to create spaces where young people perceive heard and can express themselves.
There’s an expectation that digital platforms will generate 20% of América Multimedia’s revenue in the next two years. Is that projection on track?
I’d broaden the base beyond just digital. You’ll see two types of revenue: those from the traditional business (advertising) and those from the non-traditional, which includes Boom, tvGO, as well as the sale of formats and content. In 2025, 15% of revenue came from the non-traditional business, and we believe that figure could rise to 25% this year, although it’s an atypical year due to the World Cup and other events. We estimate that in three years, we’ll have a solid 20% of revenue coming from the non-traditional business.
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Projects with Brazilian TV Globo
What new projects are underway at the Pachacámac studios?
Approximately 80% of our on-air content is produced at that location, and it’s also where we develop new formats, such as last year’s *La Subasta*, in collaboration with Dory Media. In fact, that format is currently for sale internationally, with a deal already closed in Italy and discussions underway for sales in countries like Mexico and other parts of Central America. *Esto es Guerra* is also nearing completion of a deal with several major broadcasters in the United States, which will support us reach the 25% target for non-traditional revenue.
Were there plans for co-productions with other countries as well?
We have a closed agreement to produce three novelas with TV Globo, working with the Del Barrio Producciones team. These are the types of international alliances we are pursuing.
When will these projects begin?
Practically next month, and they will extend into next year, considering each title consists of around 60 episodes.
Regarding formats, are you exploring new purchasing opportunities?
Yes, we are looking at several options that could materialize in the second half of the year, and we are quite advanced in discussions with most of them. These are entertainment formats from the Netherlands, England, the United States, and even Colombia.
América Multimedia owns 51% of the Argentinian production company Kapow. Beyond *Envidiosas*, what other series are in the pipeline for streaming platforms?
*Envidiosas* is already heading into its fourth season and is a definite success. Currently, we have at least five projects in the process of being finalized in the coming weeks. Some will be developed for Amazon, others for Netflix, and one for Disney.
Fernando Muñiz, gerente general de América Multimedia. (Foto: Antonio Melgarejo)
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Television and New Players in the Market
Regarding América as a channel, what content is being prepared to boost ratings?
Channel 4 remains our core business. In 2025, we managed to increase viewership, thanks to major sporting events (the King’s Cup, the Club World Cup, among others). We will continue to broadcast the King’s Cup and the World Cup this year. We have a lot of sports content that boosts ratings, to the point that last year we reached a peak of 410,000 viewers per minute, even with the switch to digital broadcasting which typically reduces viewership. This January, we had 378,000 viewers per minute, because we are bringing in new content.
There’s a lot coming this year, but I can’t reveal too much because the competition is really heating up. However, we continue to plan a lot of entertainment and content with a political and informative slant.
How is the landscape changing now that two competitors have new owners?
I believe we are partly responsible for the purchase of these channels. Internationally, there is no other country where television viewership is increasing in open broadcasting. Everyone thinks What we have is a business in decline and trying to survive. However, we are reviving the industry here, which makes it attractive to people investing in open television. And we are responsible for more than 80% of those new viewers.
I think we will be able to compete as we should. Competition is necessary for the industry. It also helps us to constantly reinvent ourselves. We have a solid programming schedule from Monday to Friday, as well as on weekends. In fact, the weekends are already a competitive market, and now this will be more demanding from Monday to Sunday, which is solid and healthy for the industry and advertisers.
Didn’t you feel much competition from Monday to Friday?
No, not really. Last year we managed to consolidate the weekends, with the exception of the political programs on Sunday nights, which are always very competitive.
Do you believe the entry of the new capital will make these channels real competition for América Televisión?
Yes. In the case of Panamericana Televisión, we have Susana Umbert, who knows a lot about television. And at Latina, we have Gustavo and Tomás Yankelevich from Argentina. They come from Telefe and also understand this industry well. These are people who are definitely not coming to speculate or play with this market; they are coming to consolidate themselves, and competition is always welcome.
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