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Android: New Restrictions for Installing Apps Outside Google Play

by Sophie Williams
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Google is introducing latest friction to the process of sideloading apps on Android devices, a long-standing feature that has distinguished the operating system from its competitors. While the ability to install applications from sources outside of the Google Play Store remains, the company is implementing changes designed to make the process less impulsive. This shift, while not eliminating the option, fundamentally alters the experience for users accustomed to a more streamlined process.

The Changes. The update doesn’t impact all installations originating outside of Google Play equally. Google is focusing on applications from developers who are not yet verified within the company’s new system. In these specific cases, the installation process will no longer be immediate, requiring more time, steps, and a more deliberate decision from the user. This move reflects a broader trend in the tech industry toward prioritizing user security and mitigating potential fraud.

What Steps Will Be Required. When Google activates the new flow, slated for August, installing an app from an unverified developer will no longer be a quick process. Instead, users will require to complete a specific sequence of actions:

  • Manually activate developer mode in settings, without quick access options.
  • Confirm that no one is guiding them to disable system protections.
  • Restart the phone, which will interrupt any active calls or remote access sessions.
  • Wait 24 hours before continuing, a period Google refers to as a “protective waiting period.”
  • Reauthenticate with biometric data or a PIN to confirm identity.
  • Finally, install the app, with visible warnings and the option to allow these types of installations for seven days or indefinitely.

The Rationale. Google states that Android has evolved from a platform primarily associated with tech enthusiasts to a digital foundation used by billions of people. The company argues that previous warnings and barriers were insufficient to prevent certain types of fraud that rely on social engineering. According to Google, many attacks are based on creating a sense of urgency, keeping victims under pressure, and pushing them to disable protections without thinking, and the new system aims to disrupt that dynamic.

Openness vs. Control. Google emphasizes that this move doesn’t break with the core principles of Android, but rather attempts to balance openness with security. In a blog post, the company underscores that advanced users will still be able to install apps from unverified developers, and that this “advanced flow” is designed for them as a one-time process.

How This Affects Users. The practical impact will largely depend on how individuals use Android. Those who primarily use the Google Play Store will likely not notice significant changes. However, users accustomed to installing applications from outside the Play Store or following independent developers will experience a transformed process. Installation from an unverified source will involve more steps and grab more time. 

Images | Xataka | Google

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