Aston Martin is selling the naming rights to its Formula 1 team for £50 million, equivalent to approximately $70 million.
The British manufacturer opted to sell the naming rights to its majority shareholder as it works to stabilize its finances. According to reports, Aston Martin stated that “its earnings for 2025 would be worse than City forecasts, its fifth profit warning since September 2024.”
The agreement is pending formal shareholder approval, but has already received initial backing from investors holding more than 50% of the company.
Aston Martin CEO Adrian Hallmark said in October 2025, “This year has been marked by significant macroeconomic headwinds, in particular the sustained impact of U.S. Tariffs and weak demand in China.”
Stroll led a consortium, Yew Tree Investments, to invest £182 million in Aston Martin in 2020 in exchange for a 16.7% stake in the company.
Even as the automotive company struggles with its earnings, the F1 team has too faced difficulties during pre-season testing in Bahrain. The 2026 season marks the start of the power unit partnership between Aston Martin and Honda, and the first campaign for the Silverstone-based team with Adrian Newey as Chief Technical Officer, and partner.
Lance Stroll, Aston Martin Racing
Photo by: Simon Galloway / LAT Images via Getty Images
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