Bad Bunny’s Super Bowl halftime show on Sunday in California drew an average of 128.2 million viewers, making it the fourth most-watched Super Bowl halftime performance in history, according to Nielsen data released Tuesday, February 10, 2026.
Nielsen, the company that measures television audiences in the United States, also noted that the show broke several social media records. The performance generated significant buzz on platforms like Twitter, Instagram, and TikTok, with highlights widely shared and trending globally during and after the NFL event.
With an average of 128.2 million viewers, Bad Bunny’s performance ranks as the fourth most-watched Super Bowl halftime show of all time, solidifying the artist’s place among the biggest names to have graced the stage. The Super Bowl halftime show remains a coveted platform for artists seeking to reach a massive audience.
Although exceeding the 124.9 million viewers from this year’s overall event, Bad Bunny still falls short of the record of 133.5 million set by Kendrick Lamar’s performance last year.
The Puerto Rican artist’s show is surpassed in the history of the Super Bowl by only three other performances: Michael Jackson, who reached 133.4 million viewers in 1993, Usher with 129.3 million in 2024, and Kendrick Lamar, according to Nielsen data. Bad Bunny’s performance continues to fuel conversations about the growing influence of Latin music on the global stage.
Bad Bunny’s show was a cultural moment, showcasing his signature blend of reggaeton, dance, and vibrant energy.
gs (efe, reuters, ap)
