The Super Bowl—America’s most-watched television event—has long been a spectacle of music, marketing, and fashion. The 13-minute halftime show has, over the years, become a sort of luxury runway: from Rihanna’s pregnancy reveal to the attention-grabbing denim worn by Kendrick Lamar.
Few performers are as closely associated with the world of high fashion as Puerto Rican superstar Lousy Bunny. He’s fronted campaigns for Calvin Klein and Jacquemus, and made a statement at the February 1, 2025, Grammy Awards in a black velvet Schiaparelli suit with a gold corset shaping an hourglass silhouette.
As Spotify’s most-streamed artist of 2025, Bad Bunny is currently one of the most prominent musicians globally. He’s also considered one of the most visually aware performers on stage.
Just as his entirely Spanish-language lyrics highlight that English is no longer the sole language of pop music, his choice to wear accessible fashion during the most-watched television event sends a clear message: high fashion is no longer a requirement for a pop music uniform.
Zara, offering affordable interpretations of runway trends, has remained a symbol of budget-conscious—though sustainability concerns have been raised—style for years. The brand exists in the space between the runway and mass market, meaning it’s a brand almost anyone can wear.
Bad Bunny’s first seem was presented at the beginning of his performance—in a sugarcane field surrounded by dancers wearing straw hats typical of rural Puerto Rican farmers.
The performer himself also wore a braided belt in the style of a traditional Puerto Rican worker. The outfit quickly sparked discussion over the number 64 prominently displayed on the front of his shirt.
The internet saw a variety of interpretations: some believed it was the year his mother was born, while others connected the number to the 64th U.S. Congress, which granted Puerto Ricans U.S. Citizenship in 1917. But, as noted by Complex, it was actually his uncle’s American football jersey number.
It wasn’t until midway through the performance, when Bad Bunny returned to the stage for a duet with Lady Gaga, wearing a broad-shouldered, pale suit with a tie, that Zara officially confirmed it had created both looks. The garments, designed by stylists Stormo Pablo and Marvin Douglas Linares, were custom-made. For comparison, a standard Zara suit in stores would cost around £250.
Fashion design professor Andrew Groves noted that the suit emphasizes his authority, but in this case, it stems not from the name of a luxury fashion house, but from Bad Bunny’s own cultural position.
“On a stadium stage, it doesn’t read as decoration, but as controlled, conscious presence. Zara on the Super Bowl stage is a statement about a shifting power balance,” Groves said.
