Chinese New Year Box Office Booms with “Movie+” Experiences
The Chinese New Year holiday has delivered a significant boost to the film industry, with box office revenue exceeding 2.3 billion yuan (approximately $310 million USD), according to reports. The success is being attributed to the innovative “Movie+” approach, which combines cinema-going with other entertainment and lifestyle experiences.
The trend of integrating film with other activities is gaining momentum across the country. In Changchun, the Wanda cinema complex utilized the “Movie+” strategy to invigorate consumer spending during the holiday period. New Finance reported that this approach has been key to attracting audiences.
The city of Shanghai is also offering a unique cinematic experience, combining film screenings with shopping and dining options. thepaper.cn highlighted these “Shanghai-limited” offerings, emphasizing the city’s appeal as a destination for entertainment.
In Yanji, the Spring Festival film market has gotten off to a strong start, with a surge in ticket sales. Sohu reported on the positive momentum in the region.
Travelers are also finding options beyond the cinema. According to the China Railway 12306 website, train C1019 departs from Changchun to Yanji West at 13:36, arriving at 16:16, a journey of 2 hours and 40 minutes. Train C1023 is also available.
Several cinema chains are offering promotional packages and discounts to attract moviegoers during the holiday. Guangming Online detailed the various “Movie+” consumer packages available.
The surge in film-related activity comes as the industry continues to navigate evolving travel and health regulations. Travelers are reminded to check the latest entry and exit policies for their destinations, as these may be subject to change due to the ongoing pandemic.
Ticket pre-sales have been adjusted, with the pre-sale period now 30 days following December 30th. Previously, tickets were available for normal sale up to December 29th.
Ctrip offers flight information from Shanghai to Yanji, while Expedia lists flights from Shanghai (PVG) to Yanji (YNJ) starting at $310.
