Collagen is appearing in a variety of forms – masks, creams, and powders – all promising to turn back the clock and reveal radiant skin. “Arrived at a certain age, it might be worth a try,” one customer shared although shopping in a pharmacy.
The ingredient is gaining traction on social media and is prominently displayed on pharmacy shelves as a recent anti-aging ally.
“Collagen is found throughout the body, supporting muscles, skin, and tissues. Our production of it peaks around age 25, but we always need it,” explained Mégane, a pharmacy technician at Pharmacie de la Cité.
While the promises are plentiful, the scientific community remains cautious. There’s no magic bullet, but research suggests collagen can be stimulated with consistent and diligent use. “Collagen is very trendy right now, largely thanks to Korean skincare, which emphasizes hydration, radiance, and anti-aging prevention. If you apply it morning and night, in the correct order, results can be seen after about two months,” said Johanna, a sales associate at K-Run Beauty.
For many, the appeal extends beyond aesthetics, encompassing a sense of well-being and self-acceptance. “All of this is built on a solid diet, a healthy lifestyle without tobacco or alcohol, and good sun protection to prevent aging,” emphasized Elaina Locale, an aesthetician.
Is this simply a fleeting trend? Not necessarily. Collagen’s rise coincides with a culture increasingly focused on image and fueled by sophisticated marketing. “These products have always existed and were previously promoted on television or in magazines. Social media has exponentially increased their reach,” noted Fabrice Boutin, Deputy General Manager of Stratégie et Territoire.
The European collagen market is experiencing significant growth, estimated at $275 million in 2024 and projected to reach $373 million by 2029, indicating the trend’s staying power.
Collagen supplements and topical treatments are experiencing a surge in popularity as consumers seek ways to combat the visible signs of aging. The ingredient, available in masks, creams, and powders, is being touted for its potential to restore skin’s youthful appearance. This growing interest reflects a broader trend toward preventative skincare and a desire for improved well-being.
Experts explain that collagen, a protein naturally produced by the body, plays a vital role in maintaining skin elasticity and firmness. Production begins to decline around age 25, contributing to the development of wrinkles and fine lines. “Collagen is found throughout the body, supporting muscles, skin, and tissues. Our production of it peaks around age 25, but we always need it,” said Mégane, a pharmacy technician at Pharmacie de la Cité.
While the science behind collagen’s effectiveness is still evolving, some studies suggest that consistent use can improve skin hydration and elasticity. “Collagen is very trendy right now, largely thanks to Korean skincare, which emphasizes hydration, radiance, and anti-aging prevention. If you apply it morning and night, in the correct order, results can be seen after about two months,” said Johanna, a sales associate at K-Run Beauty.
Beyond skincare, proponents emphasize the importance of a holistic approach to healthy aging, including a balanced diet, avoiding tobacco and excessive alcohol consumption, and diligent sun protection. “All of this is built on a good diet, a healthy lifestyle without tobacco or alcohol, and good sun protection to prevent aging,” emphasized Elaina Locale, an aesthetician.
The collagen market is booming, with the European market estimated at $275 million in 2024 and projected to reach $373 million by 2029. This growth is driven by increased consumer awareness and the powerful reach of social media marketing. “These products have always existed and were previously promoted on television or in magazines. Social media has exponentially increased their reach,” noted Fabrice Boutin, Deputy General Manager of Stratégie et Territoire.
The increasing demand for collagen products highlights a growing consumer focus on appearance and wellness, and the market’s continued expansion suggests this trend is likely to persist. “Arrived at a certain age, it might be worth a try,” one customer shared while shopping in a pharmacy.
