Jakarta – Interest in compact or flagship smartphones is surging among Indonesian consumers. Google search data reveals a 1,150 percent increase in searches for “Compact HP 2025” over the past year.
Search volume for the keyword saw another spike in February 2026, indicating a growing trend. What we have is driven by the availability of several flagship compact phones that are in high demand.
The Xiaomi 15, for example, is gaining traction thanks to its responsive display, large battery capacity and powerful chipset. This combination positions it as a leading device in the segment.
Counterpoint Research data supports this success, showing a 55 percent year-over-year increase in sales within Xiaomi’s premium segment. This demonstrates global enthusiasm for the Xiaomi 15 series.
The increasing popularity of compact phones highlights a significant demand for more ergonomic smartphones. As consumers increasingly seek devices that balance power with portability, manufacturers are responding with innovative designs.
While the smartphone market is largely dominated by larger-screen models, compact HPs remain sought after for their ease of one-handed use and convenient portability in pockets or small bags.
Key Features
A compact phone can earn the “flagship” title when it delivers a premium experience in a smaller form factor. This requires a focus on high-end components and optimized software.
A powerful chipset is essential for smooth performance when running demanding applications and games. Flagship compact phones must also feature cutting-edge hardware and software, alongside a premium camera with advanced AI optimization. This ensures consistently professional-looking photos and videos.
A large, long-lasting battery with fast-charging support is another crucial feature. Equally important is a high-quality display with a range of resolutions, refresh rates, and brightness levels.
Benefits
Compact flagship HPs offer increased convenience and comfort for various tasks. Their more manageable size means gamers can play for longer periods without hand fatigue.
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Compact flagship phones also offer advantages to users attending concerts or other events. Their smaller size makes them easier to store in a pocket or bag and more convenient to use in crowded spaces.