Cristina Ferreira has launched a new beauty product in collaboration with ÈME Beauty by Maria Maia Beauty, a new offering poised to captivate her fans.
The TVI presenter continues to expand her presence in the business world. Her brand, Eu sou GIRA, has partnered with ÈME Beauty by Maria Maia Beauty to launch this multi-functional stick, marking the communicator’s first venture into the world of makeup.
“Secret revealed. It’s not a lipstick, it’s not a blush, it’s both in one. The power stick from ÈME Beauty x Eu sou GIRA is coming soon. We spent months discovering the perfect product with Maria Costa Maia,” the communicator explained. Ferreira too revealed that “she greatly admires the entrepreneur’s perform” and that “she didn’t hesitate” when presented with the challenge.
“GIRA is also a platform for female empowerment. Two women at the helm of two brands with similar purposes. The partnership made perfect sense. And you’re going to love the power stick. In two very different, yet essential colors. We’ll be showing you everything leading up to the launch, which will also be very special. I’ll present you how to use it soon. Two brands. Two women. All women,” she added.
Maria Costa Maia, approximately 29 years classic in 2025/2026, is a young entrepreneur and digital influencer, founder of the Portuguese cosmetics brand ÈME Beauty. Recognized as a standout figure in young entrepreneurship, she has built a veritable empire in the beauty sector, with a particular focus on products like lip masks and blushes.
