After years of automakers aggressively pushing tactile controls inside vehicles, the reality is beginning to emerge. This isn’t just coming from customers, but from within the manufacturers themselves. Ferrari is among the first to openly acknowledge this shift.
In an interview with Autocar India, Ferrari CEO Benedetto Vigna made a rarely heard statement within the industry: tactile buttons are significantly cheaper to produce than physical ones. The cost difference is substantial.
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“Tactile buttons are something created to the advantage of the supplier,” Vigna explained, adding that these solutions reduce production costs by approximately 50% compared to traditional controls.
Read the full article on TechRider.ro.
Here’s a rewritten version of the article, adhering to all instructions:
Ferrari is acknowledging a cost benefit to the increasing use of tactile controls in vehicle interiors, a move that has drawn criticism from some drivers. The luxury automaker’s CEO, Benedetto Vigna, revealed that tactile buttons are considerably less expensive to manufacture than traditional physical buttons.
Vigna disclosed this information during a recent interview with Autocar India on March 19, 2026. The revelation comes as many automotive companies have been integrating more touch-sensitive surfaces into their vehicle designs. This shift in manufacturing strategy highlights the financial pressures facing even high-end car manufacturers.
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“Tactile buttons are something created to the advantage of the supplier,” Vigna stated. He further explained that implementing these solutions can lower production costs by around 50% when compared to conventional controls.
Read the full article on TechRider.ro.
