Vodafone Spain is revamping Finetwork, positioning the Alicante-based operator as a key low-cost offering alongside Lowi. The move comes after a complex transition period following Vodafone Spain’s acquisition of nearly full control of the company.
Under the strategic direction of José Miguel García, CEO of Vodafone Spain and now the sole administrator of the purple-branded operator, Finetwork is launching a completely renewed catalog of rates designed to regain lost ground and achieve double-digit growth, according to company statements. The company aims to directly challenge sector giants like Digi and Simyo.
The acquisition finalized in mid-November 2025, following the resolution of a legal dispute stemming from unpaid network usage fees that led to Finetwork’s insolvency proceedings. Once the corporate uncertainty was resolved, Vodafone moved to take the offensive. The strategy is clear: to reinvent Finetwork under the slogan Barato bien – “cheap well” – a concept intended to redefine low prices as synonymous with efficiency, quality, and real value, distancing itself from the perception of poor service sometimes associated with the low-cost sector.
José Luis Prieto, recently recruited from Avatel to spearhead the brand’s relaunch, is leading the commercial effort. The modern commercial phase, beginning Monday, features updated pricing with significant aggressiveness, improving upon existing offers. The focus is on the “heavy user” – those demanding large data volumes without exorbitant monthly bills. For this demographic, Finetwork is introducing fiber and mobile plans with unlimited data (subject to reasonable apply limits) at market-disrupting prices: a 600Mb fiber and unlimited mobile package for €25.99 per month, a €2 reduction from the previous offer. The 1Gb fiber option with unlimited mobile is priced at €29.99.
Beyond individual users, the new Finetwork has designed a pricing structure geared towards families. The operator is introducing a decreasing price system for multiple line subscriptions, allowing the addition of up to five mobile lines under a single convergent package. This flexibility is a cornerstone of the new offering: for example, a household can contract 600Mb fiber with two unlimited mobile lines for just €32.99 per month. Opting for 1Gb fiber with the same two unlimited lines increases the price to €36.99.
the operator offers a mobile-only plan, without fiber, including calls and unlimited data for just €10, with no commitment required. For even greater savings, additional lines can be contracted from as little as €3, reinforcing the idea that the more lines grouped together, the greater the percentage savings for the customer. All these rates include standard access to Vodafone’s 5G network, unlimited calls, and 100 SMS, maintaining existing benefits such as the ability to accumulate or share data with other operator customers.
This new commercial offensive positions Finetwork favorably against its direct competitors, particularly Digi, the current leader in the segment. While the Romanian-origin operator offers its Smart 500Mb fiber and unlimited mobile package for €25 (limited to areas with its own network), Finetwork’s €25.99 offer for 600Mb and unlimited data becomes extremely attractive by leveraging the reach of Vodafone’s network, eliminating many of the geographical restrictions that often condition Digi’s lower prices. In the mobile-only comparison, both companies tie with a €10 rate for unlimited data.
Compared to other rivals such as Simyo (MasOrange) or Lowi (Vodafone), the relaunch under Vodafone’s control marks a significant competitive distance. Currently, a similar package at Simyo (600Mb fiber and 50GB) is around €33.99, significantly higher than Finetwork’s €25.99, which also offers unlimited data. Even compared to Lowi, its “sister” brand within the group, Finetwork positions itself as a more aggressive option for massive savings, especially for families: the ability to add lines from €3 and the two-line unlimited packs for €32.99 beat the offers from O2 or Pepephone, which typically range from €38-45 for similar family configurations.
Competitive Advantage
One of the differentiating factors Vodafone brings to this new phase of Finetwork is technological access. Unlike other low-cost competitors that may have geographical or network limitations, Finetwork now benefits from the entirety of Vodafone Spain’s fiber and mobile footprint. This includes not only the British operator’s own network but also access provided by the FiberPass and Premium Fiber joint ventures. This reach ensures that the new rates are available throughout its fiber footprint across the country, eliminating the contracting restrictions the brand previously faced.
Regarding contractual conditions, Finetwork maintains its policy of transparency: pure mobile lines have no commitment, while convergent fiber and mobile packages maintain a 12-month commitment, a market standard for amortizing installation and equipment costs.
The relaunch represents the culmination of a reactivation process that began to yield results earlier this year. According to company sources, a tactical advance made in January – including two convergent packs with two mobile lines – boosted sales by 44% in just one month, supported by only a modest campaign.
