French agricultural tractor registrations experienced a critically important downturn in 2025, marking the second consecutive year of decline with a 14.6% drop to 33,446 units, according to data released by Axema. This decrease follows a 5.8% contraction in 2024, and is attributed to a combination of challenging market conditions and the implementation of new European braking system regulations at the start of the year.The shift prompted some pre-purchasing in late 2024, artificially inflating prior figures and exacerbating the recent decline across all tractor categories.
Agricultural tractor registrations declined sharply in 2025, falling 14.6% to 33,446 units, according to data from Axema, the French association for agricultural equipment manufacturers. This follows a 5.8% decrease in 2024, signaling continued headwinds for the sector. The downturn is attributed to broader market conditions within the agricultural equipment industry, compounded by new European regulations regarding agricultural vehicle braking systems that took effect January 1, 2025.
The regulatory changes prompted farmers to pre-register tractors and telescopic loaders at the end of 2024, artificially inflating the previous year’s numbers and contributing to the steeper decline observed in 2025.
Standard tractor registrations, accounting for 58.5% of the total volume (19,561 units), experienced a decrease of 18.5%. Specialized tractors for vineyards and orchards, representing 6.1% of the market (2,027 units), saw a 19.9% drop. Telescopic loader registrations also decreased, albeit at a more moderate rate of 7.3% (-0.4%). Registrations of tractors for green spaces also declined, falling 4.9% to 6,328 units.
Market Leaders Maintain Positions
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Despite the overall market contraction, the leading manufacturers largely held their ground. John Deere solidified its position as the market leader, increasing its share by 0.5 percentage points to 21.4%. Fendt followed in second place with 16.3% market share, up 0.4 percentage points, while New Holland experienced a slight decline, falling to 13.4% (-0.9 percentage points). This data underscores the competitive landscape within the agricultural machinery sector.
Claas (11.4%), Massey Ferguson (9.6%), Case IH (7.0%), Valtra (6.4%), Deutz-Fahr (6.2%), Kubota (3.6%), McCormick (1.2%), Same (1.1%), Landini (0.7%), Antonio Carraro (0.6%), Lindner (0.3%), Lamborghini (0.3%), and JCB (0.2%) rounded out the remaining market share.
Standard Tractor Rankings
Within the standard tractor category, John Deere maintained its leadership position with a 23.4% market share, a 0.6 percentage point increase. Fendt secured second place with 15.9% (+0.3 percentage points), while New Holland saw a 0.5 percentage point decrease to 13.1%. Claas (12.0%), Massey Ferguson (9.9%), Case IH (7.5%), Valtra (7.0%), Deutz-Fahr (5.2%), Kubota (3.4%), McCormick (1.0%), Lindner (0.4%), Same (0.3%), JCB (0.2%), and Landini (0.5%) followed.
Specialized Tractor Performance
In the specialized tractor segment (excluding straddle tractors), Fendt moved into the top spot with a 20.3% market share, gaining 1 percentage point. Deutz-Fahr experienced significant growth, increasing its share to 16.1% (+7 percentage points), while New Holland saw a decline to 15.8% (-4.9 percentage points). Same (7.8%), Kubota (6.0%), Antonio Carraro (6.0%), Claas (5.9%), Massey Ferguson (5.8%), Landini (5.7%), McCormick (3.3%), Lamborghini (2.4%), John Deere (2.1%), Case IH (1.5%), and Valtra (0.8%) completed the rankings.
Telescopic Loader Market
Manitou continued to dominate the telescopic loader market, holding a 31.1% share, up 4.7 percentage points. JCB followed with 26.3% (+3.9 percentage points), while Kramer experienced a slight decrease to 11.1% (-0.8 percentage points). Merlo (10.2%), Claas (4.7%), Bobcat (4.0%), Weidemann (3.9%), Massey Ferguson (3.3%), New Holland (2.7%), Dieci (1.1%), Case IH (0.6%), Kubota (0.3%), and Schaffer (0.3%) also held positions in this segment.
Green Space Tractor Sales
Iseki led the green space tractor category with a 24.2% market share, increasing its share by 0.8 percentage points. Kubota followed closely with 23.6% (-1.5 percentage points), while Solis experienced a slight decline to 20.8% (-0.5 percentage points). Farmtrac (7.1%), John Deere (6.8%), Kioti (5.5%), VST Tillers (3.7%), Captain (1.4%), New Holland (0.9%), TOM-K (0.9%), and Yanmar (0.7%) also contributed to the market.
