Gold prices surged again on Saturday, February 21, 2026, pushing the starting price for traditional Chinese wedding jewelry, known as “five golds,” above 100,000 yuan (approximately $13,860 USD). The increase reflects broader market trends and rising demand for gold, particularly ahead of key cultural celebrations.
Spot gold prices rebounded to $5,100 per ounce on February 21, according to reports from 财联社. This surge has translated directly into higher prices for gold jewelry within China. Several major jewelry brands adjusted their prices, with 24-karat gold reaching over 1,500 yuan per gram.
Specifically, Chow Tai Fook quoted 1,545 yuan per gram, a 46 yuan increase from the previous day. Chow Sang Sang offered gold at 1,540 yuan per gram, also up 46 yuan. Chow Sheng Sheng’s price rose to 1,550 yuan per gram, a 48 yuan increase. These price adjustments indicate a significant and rapid increase in the cost of gold jewelry.
The “five golds” traditionally include a gold necklace, bracelet, earrings, ring, and pendant – or occasionally a gold anklet. The total weight typically ranges from 50 to 80 grams. A store manager at China Gold in Changsha, Hunan province, reported that the minimum cost for “five golds” is now 100,000 yuan. “Now five golds are at least 100,000,” the manager said, adding that smaller chains weighing under six grams, priced around 5,000 yuan, remain popular.
Despite the rising prices, demand for gold remains strong, with reports of crowded gold counters across multiple locations. The water market in Shuibei, Shenzhen, was reportedly bustling with shoppers, and gold counters at stores like Fat Donglai were also experiencing high foot traffic. This surge in demand underscores the cultural significance of gold purchases during the Chinese New Year period. The increase in gold prices is a notable trend for both consumers and the jewelry industry.
The price increases come as gold jewelry is seen as a traditional and auspicious purchase during the Lunar New Year, and the current market reflects a willingness among consumers to absorb the higher costs. The rapid rise in gold prices has quickly impacted the cost of this important cultural tradition.
