Google is rapidly expanding the capabilities of its Gemini AI assistant, introducing a suite of new features focused on content creation, particularly in the realms of video and music. The developments signal increasing competition in the generative AI space, with tech giants vying for dominance in AI-powered creative tools.
Recently, Google unveiled 15 new models designed to facilitate video creation, offering users a wider range of options for generating visual content. Simultaneously, the company has released guidance on leveraging Gemini to produce music, catering to a growing demand for AI-assisted music composition. These updates build upon Gemini’s foundation of advanced language understanding and reasoning, initially launched as a reimagining of the Google Assistant in 2016.
One particularly striking new function allows users to generate a song simply from a photograph. This capability, highlighted by Numerama, demonstrates the potential of AI to translate visual input into auditory experiences.
Gemini’s ability to understand natural language allows users to interact with the assistant in a conversational manner, similar to a personal assistant. However, due to its reliance on large and sophisticated AI models, some requests may take longer to process compared to Google Assistant, a factor Google says it is actively addressing. As blogdumoderateur.com reports, Google has provided specific advice for generating music within the Gemini environment.
The emergence of these AI-driven music tools has also caught the attention of financial analysts. Following Google’s launch of its AI features, Jefferies reiterated its “buy” recommendation for Spotify, as reported by Investing.com France. This suggests a recognition of the potential impact of AI on the music streaming landscape, and the competitive dynamics between major players like Google and Apple, who are both investing heavily in AI-generated music, as noted by ZDNET.
Google plans to continuously improve Gemini based on user feedback, with regular updates to be published. The company aims to establish Gemini as the most helpful and personalized AI assistant available.
