Gothenburg’s annual film festival is embracing a novel approach to cinematic distribution this year.In a bid to reach new audiences, teh Göteborg Film Festival will screen a curated selection of short films directly within three local pizzerias, blending film culture with a beloved evening meal. The initiative, titled “Tio minuter, en kvart,” highlights a growing trend of festivals experimenting with unconventional venues to connect with moviegoers [[3]].
Forget dinner and a movie – in Gothenburg, Sweden, they’re bringing the cinema to the pizza. The Göteborg Film Festival is taking a unique approach to film viewing this year, screening a selection of short films at three local pizzerias.
The innovative concept, dubbed “Tio minuter, en kvart” (Ten Minutes, a Quarter), aims to introduce more people to the art of short filmmaking. According to Annie Karlsson, head of the festival’s short film program, the goal is to “play with the meeting between pizza and film culture, and see what happens when the film festival takes place in a slightly more unexpected space in the city.”
Three pizzerias have been chosen to participate out of Gothenburg’s 350 total, and will showcase curated selections of short films to their customers. Yusuf Yalcin, owner of Pizzeria Pomodoro, is already preparing for the influx of moviegoers. “We know how to make pizza, but now we’ll learn how to pop popcorn too,” he said.
The four films selected for the pizzeria screenings are each ten to fifteen minutes long and will have their official premiere in the Swedish Shorts section during the festival’s opening weekend. The festival’s move to embrace unconventional venues reflects a broader trend in the film industry to reach audiences where they are.
Read also: Noomi Rapace to Receive Award at Göteborg Film Festival 2026
Dates and Locations
- Monday, January 26, 6:00 PM – 8:00 PM
- I Love Pizza, Övre Husargatan 13
- Tuesday, January 27, 6:00 PM – 8:00 PM
- Mossens Pizzeria, Gibraltargatan 37
- Wednesday, January 28, 6:00 PM – 8:00 PM
- Pizzeria Pomodoro, Welandergatan 58
Read also: “Touching” Drama Starring Adam Lundgren to Open Göteborg Film Festival 2026
The Films Screening
- Ett hus fyllt av ballonger (A House Filled with Balloons) (Anton Björklund)
- Kurvan (The Curve) (Sebastian Johansson Micci)
- Selfcare (Saga Bartels & Sigrid Hedlund)
- Breathwork (Erik Westerström)
Read also: Applause as Noomi Rapace Drama Premieres in Venice
