Ayaneo has paused pre-orders for its Next 2 handheld gaming device following a significant price increase for storage components.
According to reports from ITavisen, production costs for the device are now approaching double the original sales price. The company has not yet announced when pre-orders will resume or if pricing will be adjusted.
The move comes as the handheld gaming market continues to evolve, with companies seeking to balance performance with affordability. Handheld gaming devices represent a growing segment of the broader gaming industry, offering portability and dedicated gaming experiences.
The price increase highlights the challenges manufacturers face in managing component costs, particularly for devices utilizing advanced storage technologies. A separate report from ITavisen on Facebook notes that Apple’s upcoming VR/AR headset could face similar challenges if priced at 20,000 kroner.
Ayaneo has not released a statement regarding the long-term implications of this decision, but the pause in pre-orders suggests a need to reassess its pricing strategy. The company’s website currently displays a notice indicating that pre-orders are temporarily unavailable.
