Heineken plans to cut as many as 6,000 jobs over the next two years, representing roughly 7 percent of its global workforce.
The cuts will impact both brewery and office positions, primarily through the closure of European factories, consolidation of smaller markets, and centralization of back-office functions. The company indicated that artificial intelligence will also play a role in expanding shared service centers.
The decision comes as demand for beer declines, with the company’s sales falling 1.2 percent in 2024 compared to 2023.
Fotó: ERIC BERACASSAT/Hans Lucas via AFP
Sales declined particularly in Europe and the Americas, falling 3.4 percent and 2.8 percent respectively. However, net revenue increased by 1.6 percent to 28.9 billion euros, driven by performance in emerging markets such as Nigeria, Ethiopia, Vietnam, and India. The company’s revenues grew by 4.4 percent, exceeding expectations, but Heineken now anticipates profit growth of only 2–6 percent for 2026, down from a previously projected 4–8 percent.
The move by Heineken reflects broader challenges facing the beverage industry as consumer preferences shift and economic headwinds impact discretionary spending. The company’s restructuring plan aims to streamline operations and improve profitability in a more competitive global landscape.
