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Italy Cigarette Prices: 2026 & 2028 Increases Explained

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The first tranche took effect on January 16, the second on February 13, and the third on March 13. As anticipated by the latest budget law, 2026 marks the year of rising prices for cigarettes.

Cigarettes, which increases in 2026 and which do not

A fiscal adjustment concerning excise duties that impacts the cost of cigarettes and will lead to packs purchased from the tobacco shop costing up to 40 cents more by 2028.

To date, out of 285 brands and types of cigarettes, 165 have increased in price, even as the cost of 120 has remained unchanged. In total, approximately 58% of cigarettes have increased in price, while 42% have remained the same. The increases are almost always 0.20 or 0.30 euros per pack. The average increase in 2026 (among the cigarettes that have increased) is around +0.26 euros, and the overall average increase is around +0.18 euros.

The cigarette market is bracing for continued price adjustments throughout 2026, as a series of excise tax increases take hold. Beginning January 16, and continuing with subsequent adjustments on February 13 and March 13, cigarette prices are rising across the board. According to data analyzed, approximately 58% of the 285 cigarette brands and varieties available have seen price increases. Currently, 165 brands have increased in price, while 120 have maintained their existing costs. The majority of these increases are in the range of €0.20 to €0.30 per pack. The average price increase for cigarettes that have been adjusted is approximately €0.26, bringing the overall average increase to around €0.18 per pack. These adjustments, stemming from a recent budget law, are expected to continue, potentially adding up to €0.40 to the cost of a pack of cigarettes by 2028. The changes reflect a broader trend of fiscal adjustments impacting consumer goods.

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