The deal, valued at approximately $83 billion (around Rp1.300 trillion), has drawn criticism from Cameron, who fears it could spell disaster for the theatrical movie business.
Cameron voiced his concerns in a strongly worded letter to U.S. Senators, urging them to block the acquisition. The move underscores the ongoing debate about the future of film distribution and the role of streaming services.
The Titanic and Avatar director, a staunch advocate for the big-screen experience, believes that a Netflix takeover of Warner Bros. Would diminish the artistic value of films, reducing them to mere “content.”
“I believe strongly that the proposed sale of Warner Brothers Discovery to Netflix will be disastrous for the theatrical motion picture business that I have dedicated my life’s work to,” Cameron wrote, as reported by CNBC. “Of course, my films all play in the downstream video markets as well, but my first love is the cinema.”
Cameron emphasized his commitment to advancing cinematic technology, including 3D digital systems, advanced VFX, and high frame rates, all designed to enhance the theatrical experience.
He argues that Netflix’s streaming-focused business model threatens the existing ecosystem of movie theaters and fears that major Warner Bros. Films will have limited theatrical runs before becoming lost within the streaming platform’s algorithm.
“Showing films in theaters is a crucial part of my creative vision. I strongly believe in the large screen,” Cameron stated.
The director predicts that the merger would have a ripple effect throughout the industry. “This isn’t just about money, it’s about thousands of jobs. If Warner Bros. Becomes a streaming content factory, thousands of technical workers in exhibition and film distribution will lose their jobs. We are looking at a potential major disaster that will change the face of Hollywood forever,” Cameron wrote in his letter.
Cameron expressed concerns about Netflix’s growing political and economic power within the entertainment industry, arguing that allowing one company to control both digital distribution and a legendary film library like Warner Bros.’ is a critical mistake.
Netflix CEO Ted Sarandos has attempted to allay concerns, promising to keep Warner Bros. Films in theaters for at least 45 days before releasing them on the streaming service. However, Cameron dismissed this as an empty promise.
Interestingly, Cameron has expressed a more favorable view of a potential acquisition by Paramount Skydance. He believes Paramount retains a stronger connection to the theatrical experience and a greater appreciation for film as an art form.
The decision now rests with U.S. Government regulators. As CBC News reported, the outcome will determine whether they heed the warnings of the “King of the Box Office” or allow Netflix to consolidate its power and reshape the way films are consumed.
James Cameron has made it clear he will not stand by as the future of the big screen is threatened.
(ass/dar)
