JIAN CHA TEA, a Chinese-style fruit and premium tea brand, has announced a collaboration with the mobile game Sonic Rumble. The partnership includes limited-edition beverages available for a limited time, showcasing a growing trend of cross-promotion between the food and beverage industry and the gaming world.
- Super State Radiance (Lychee Snow Tea)
- Sonic & Shadow: Endless Rivalry (Lychee Snow Tea with Milk Pudding)
Customers who purchase two drinks from JIAN CHA TEA, with at least one item from the lychee series, will receive a limited-edition “Sonic Rumble” coaster. This promotional strategy aims to drive sales and engagement with both brands.
The collaboration between JIAN CHA Tea and Sonic Rumble is available at all 18 JIAN CHA TEA locations around Bangkok, both in-store and via delivery. The locations are:
- JIAN CHA Siam Paragon, 4th Floor
- JIAN CHA The Up Rama 3
- JIAN CHA Dragon Town Banthat Thong, 2nd Floor
- JIAN CHA Central Rama 9, 5th Floor
- JIAN CHA centralwOrld, 6th Floor
- JIAN CHA Central Pinklao
- JIAN CHA Athenee Tower, 1st Floor
- JIAN CHA The PARQ Rama 4, 2nd Floor
- JIAN CHA Fashion Island, 2nd Floor
- JIAN CHA Cove Hill
- JIAN CHA PTT Borommratchachonnani 97
- JIAN CHA Charn at The Avenue Chaengwattana
- JIAN CHA Mega Cangna, 1st Floor
- JIAN CHA Seacon Bangkae, 1st Floor
- JIAN CHA One Bangkok, 5th Floor
- JIAN CHA CW Tower, Ground Floor
- JIAN CHA ICONSIAM, 5th Floor
- JIAN CHA Chula-Samyan
Interested players can download Sonic Rumble Party for free on Android, iOS, and Steam.
