Jorge Luna’s “No Hay Sin Suerte” Breaks Guinness Records with Massive Prize Giveaways

Jorge Luna’s subscription platform, “No Hay Sin Suerte,” has broken records thanks to the sheer number of prizes awarded to its members in a single month. Here’s how they managed to deliver over 5,000 prizes in just 30 days.

Comedian Jorge Luna, known for his work on ‘Hablando Huevadas,’ launched “No Hay Sin Suerte” in 2023. The platform operates on a subscription model, offering users the chance to participate in raffles, promotions, and digital experiences.

With a following of over 4.5 million on Instagram, Luna has built a platform with active users both nationally and internationally. The core of the experience revolves around live streams and regular prize giveaways.

Two years later, it’s proving to be a major success. In a single month, “No Hay Sin Suerte” saw 14,146 people tune into a live-streamed raffle. They also awarded 5,156 prizes, becoming the first subscription platform to achieve this feat in just 30 days. This kind of direct engagement with fans is becoming increasingly popular for entertainers looking to build dedicated communities.

What’s Behind the Success of “No Hay Sin Suerte”?

The two Guinness World Records earned by “No Hay Sin Suerte” set a new precedent for the use of digital platforms in large-scale prize giveaways in Peru. The numbers represent an unusual phenomenon in the country, with thousands of people receiving prizes in a short period.

According to Guinness World Records, achieving two records in the same month demonstrates an uncommon level of operation for this type of initiative. So, how did Jorge Luna manage to bring his platform to these numbers?

In a landscape where digital raffles and subscription communities are gaining traction as new forms of interaction and entertainment, “No Hay Sin Suerte” stands out as a unique case within the Peruvian digital ecosystem.

The brand reflects Jorge Luna’s irreverent personality and leverages his social media following. This is reflected in the names given to the different subscriber tiers: “pruebita,” “hermanito,” “achorado,” and “opulencia.” A relatable tone and the comedian’s signature humor ultimately win over users.

As the name suggests, no subscriber can be “without luck,” as each tier includes benefits beyond the weekly prizes they can win. This week’s prize list includes everything from a Nintendo Switch 2 to a trip for two to San Andrés.

Thus, “No Hay Sin Suerte” broke two Guinness World Records during the platform’s second anniversary. The operation was validated through notarial supervision, remote adjudication, and international verification by Guinness World Records.