Mark Cuban, the entrepreneur and billionaire investor, has distinguished between two primary types of users when it comes to large language models (LLMs) – the technology powering artificial intelligence tools like Google’s Gemini and OpenAI’s ChatGPT.
“You’ll see generally two types of LLM users: those that use it to learn everything, and those that use it so they don’t have to learn anything,” Cuban stated in a post on the social media platform X. The observation comes as AI continues to rapidly evolve and reshape industries.
Cuban has consistently expressed optimism regarding the impact of artificial intelligence on businesses, asserting that only those effectively implementing the technology into their processes will survive. He believes AI’s transformative potential will fundamentally alter the competitive landscape.
There are generally 2 types of LLM users, those that use it to learn everything , and those that use it so they don’t have to learn anything.
— Mark Cuban (@mcuban) February 17, 2026
“There will be two types of companies: those that are excellent with Artificial Intelligence and the others,” Cuban said in a conversation with Clipbook founder and CEO Adam Joseph. “And the ‘others’ will fail since Artificial Intelligence is such a transformative tool.”
Given the high stakes, Cuban emphasized the importance of CEOs becoming fully versed in the capabilities of AI tools. He suggests a proactive approach is crucial for leadership in the current technological climate.
“Given that AI is constantly changing, you have to have people – and, frankly, all CEOs – dedicating time to understanding all the nuances of all the new tools that are being released,” Cuban noted.
Regarding potential winners in the ongoing race to develop Artificial Intelligence, Cuban stated that “it’s still too early” and that he has no idea whether that status will be achieved by OpenAI, Google, Microsoft, Meta, or another company. The competitive landscape remains fluid, with numerous players vying for dominance.
“Everyone wants to be the destination where everyone goes, but it’s not that linear and we don’t have a winner yet,” Cuban noted. “If you’re going to compete in a world of Artificial Intelligence, data or information is more valuable than gold and than oil.”
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