Mexico City. An organization seeking to become a registered political party in Mexico has changed its name and logo after the country’s President Claudia Sheinbaum expressed concerns that its original branding was too similar to her own. The move comes as the group aims to gain official recognition ahead of upcoming elections.
Construyendo Sociedades de Paz A.C. – which had been using the acronym “CSP,” identical to Sheinbaum’s initials – notified the National Electoral Institute (INE) on Friday that it would now be known as “PAZ,” accompanied by an image of a dove. Armando González Escoto, a representative of the organization, signed the notification, which was dated February 19.
Sheinbaum publicly voiced her discomfort with the use of “CSP” earlier this week, suggesting it could cause confusion among voters. She cited the potential for similar misinterpretations, referencing a hypothetical scenario where a group used the acronym “AMLO” – the initials of former President Andrés Manuel López Obrador.
The organization informed the INE that it had already intended to change its name, submitting a request to the Prerrogativas and Political Parties Directorate on January 30. In a letter to the INE, Construyendo Sociedades de Paz stated that the initial use of “CSP” was intended to associate the organization with the concepts of Solidarity and Peace, and was not meant to infringe on Sheinbaum’s political rights.
The INE’s Technical Unit for Electoral Disputes initially decided not to pursue administrative sanctions against Construyendo Sociedades de Paz following a complaint filed by the President’s Legal Counsel on February 5. However, Sheinbaum subsequently appealed that decision to the Electoral Tribunal of the Federation on February 13, with Magistrate Felipe Fuentes assigned as the project rapporteur.
The organization has rebranded as “Partido PAZ,” featuring a white and purple dove as its new symbol. This change underscores the challenges faced by emerging political groups in establishing a distinct identity within Mexico’s competitive political landscape.
