MODENA has unveiled its Velvet Series, a new line of kitchen appliances designed to set a new standard in both aesthetics and technology for the modern kitchen. The collection includes 13 products, ranging from built-in gas hobs and freestanding cookers to cooker hoods, kitchen sinks and taps, all featuring a flagship matte finish.
“Through the Velvet Series, MODENA is introducing a breakthrough in the kitchen appliance industry with a premium matte design standard that is not only visually elegant but also functional. We have also incorporated the latest technology into each product to deliver a more precise, efficient, and comfortable cooking experience,” said Teddy Wijaya, Vice President of Marketing at MODENA.
The Velvet Series offers a comprehensive selection of products to meet the needs of contemporary kitchens, including four types of built-in hobs, three freestanding cookers, two chimney cooker hoods, three kitchen sinks, and a kitchen tap.
A key feature of the Velvet Series is its premium matte finish, designed for both a modern aesthetic and ease of maintenance. The matte glass surface resists fingerprints, watermarks, and minor scratches, keeping kitchens looking cleaner for longer. This focus on durable design reflects a growing trend in appliance manufacturing towards long-lasting, low-maintenance materials.
- Premium Matte Design and Low Maintenance
The matte finish across the Velvet Series product line provides a modern, timeless seem and simplifies upkeep. The matte glass surface resists watermarks and fingerprints, and minimizes the appearance of minor scratches and blemishes for a consistently clean appearance. Cleaning is also more efficient.Additional protection is included on the BH 2723 JABM and BH 2933 JABM Built-in Hob models, which feature a nano coating for extra protection against stains and oil, ensuring long-term durability.
The KS 4151 GTBE, KS 4150 GTBE, and KS 4250 GTBE Kitchen Sink models utilize neo-granite technology, offering enhanced resistance to scratches, impacts, stains, and heat – up to 100°C, making them ideal for intensive kitchen use.
- Innovative Technology Setting New Standards
MODENA is further innovating with features like the 9-Step Flame Control on the BH 2723 JABM and BH 2933 JABM Built-in Hob models, an upgrade from previous series, allowing for more precise flame adjustment. The CX 7917 QAGY and CX 7917 QABK Chimney Cooker Hood models feature Air Curtain Technology, which creates an airflow barrier to contain cooking fumes. - Seamless Cooking Experience in the Modern Kitchen
The Velvet Series also offers a connected kitchen experience. When a CX 7917 QAGY or CX 7917 QABK Chimney Cooker Hood is used with a BH 8725 HABK or BH 8725 HAGY Built-in Hob, the devices synchronize automatically, adjusting the hood’s suction power based on the hob’s flame intensity without manual adjustment.
The MODENA Velvet Series is now available for purchase through MODENA Experience Centers, MODENA Home Centers, authorized dealers, various official e-commerce platforms, and the company’s website at www.modena.com.
During the launch period, customers can take advantage of the Grand Cashback CIAO MODENA promotion, as well as free products and merchandise valued up to Rp3,500,000. The Velvet Series will also be on display at Yamada Best and Emporium Pluit Mall from February 26 to March 25, 2026.
