Neymar, one of the world’s most recognizable athletes, is expanding his brand beyond the soccer pitch with significant investments in real estate and urban development [[3]].The Brazilian forward recently announced plans to build smart cities in both Brazil and Saudi Arabia, signaling a shift toward diversified business interests [[2]]. This venture reflects a growing trend of celebrity-led urban projects aiming to integrate technological innovation with modern living, though details of funding and specific project timelines remain largely undisclosed [[1]].
Brazilian soccer superstar Neymar has revealed ambitious plans to develop smart cities both in his home country and potentially in Saudi Arabia.
Speaking on a recent program, Neymar disclosed he is currently overseeing the construction of a smart city in Brazil, designed to integrate cutting-edge technology with urban services.
The project signifies Neymar’s growing interest in investment and expanding his business ventures beyond the pitch. He further indicated his intention to establish a city bearing his name in Saudi Arabia, envisioning a project centered around innovation and modern urban development.
