Digital entertainment is rapidly gaining traction in Colombia, with 88% of event attendees sharing content online and a 2.7x increase in digital conversations surrounding music festivals in the last year.
Samsung has announced a sponsorship deal with the Estéreo Picnic Festival 2026, a major music event in Colombia. The company plans to use the festival as a platform to showcase its latest Galaxy product lineup, including the modern Galaxy S26 Ultra smartphone and its innovative Galaxy AI technology.
This move reflects a significant shift in how Colombians engage with entertainment. Currently, 88% of attendees share their experiences on social media before, during, and after events, and online discussions about music festivals have grown 2.7 times since 2024. The front row experience is no longer limited to physical location; it’s a digitally amplified experience accessible through smartphones.
Samsung is positioning the new Galaxy S26 Ultra as a tool to redefine how festival-goers capture and share live music. The device boasts advanced night photography capabilities, optimized zoom, stabilized video recording, and features powered by Galaxy AI, allowing users to capture every detail of the stage, even in low-light and high-motion environments.
Integrated artificial intelligence automatically optimizes images and videos in real-time, enhances audio in recordings, and simplifies instant editing for sharing professional-quality content in seconds.
As the official sponsor, Samsung will host an experiential space within the festival grounds where attendees can test the new Galaxy portfolio in a real-world concert setting and explore how technology can enhance every moment.
Investing in Culture and Content Creation
Samsung’s participation in the Estéreo Picnic Festival is part of a broader strategy to connect its innovation with live music experiences, recognizing the smartphone as the primary tool for content creation at cultural events.
“At Samsung, we believe that technology redefines how we experience culture. Today, the front row isn’t about where you stand, but the technology you hold in your hands. With our new Galaxy S26, we want everyone to be able to capture, create, and experience the Estéreo Picnic Festival as if they were right in front of the stage,” said Álvaro Mazo, director of the Mobile Experience division at Samsung Colombia.
Samsung will be featured at the “Bosque” stage, with performances by artists including Timo, 31 Minutos, Mochakk, Lasso, and Santos Bravo, among others, during the Estéreo Picnic Festival 2026. The event will take place on March 20, 21, and 22 at Simón Bolívar Park in Bogotá, and will serve as a showcase for how Samsung’s innovation, artificial intelligence, and new Galaxy portfolio are redefining the entertainment experience in Colombia.
With Galaxy, always in the front row.
