Samsung is expanding its portable entertainment offerings with the launch of The Freestyle+, an updated projector unveiled ahead of CES 2026 [[1]]. Building on the popular original Freestyle, the new model integrates artificial intelligence to simplify setup adn optimize picture quality, alongside enhancements to brightness and integrated streaming capabilities [[2]], [[3]]. The company anticipates a phased global rollout beginning in the first half of 2026.
Samsung’s New Freestyle+ Projector Brings AI-Powered Optimization and Enhanced Brightness to Portable Entertainment
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Samsung Electronics announced today, January 31, 2026, the global launch of The Freestyle+, its latest AI-powered portable projector. The device aims to deliver a more flexible and personalized entertainment experience across a wider range of environments. Portable projectors are gaining traction as consumers seek versatile home entertainment options, and Samsung is positioning the Freestyle+ as a leader in this evolving market.
Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds upon the original Freestyle’s design while incorporating smarter AI capabilities, increased brightness, and expanded entertainment features. This allows users to enjoy content with greater freedom and minimal setup or adjustment. The device represents Samsung’s continued innovation in display technology, moving beyond traditional television formats.
“The Freestyle+ reflects Samsung’s vision of creating screens that naturally adapt to how people live and move between spaces,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”
AI-Powered Instant Play
At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-driven screen optimization technology. It automatically adjusts the image to suit different spaces, allowing users to simply point, place, and begin viewing. This feature addresses a common pain point for projector users – the need for manual adjustments to achieve optimal image quality.
AI OptiScreen includes a suite of intelligent functions designed to automatically optimize the image across various surfaces and environments:
- 3D Auto Keystone automatically corrects distortion, even when projecting onto irregular or non-flat surfaces like corners, curtains, or angled walls.
- Real-time Focus continuously adjusts the focus as the projector moves or rotates, helping to maintain sharp, stable images without blur or visual noise.
- Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory.
- Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing.
This intelligent viewing experience is further enhanced by Vision AI Companion, Samsung’s personalized AI platform for screens. It integrates an improved version of Bixby with AI services from global partners, enabling a more natural and conversational interaction with on-screen content.
Designed for Everyday Entertainment on the Go
Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that’s easy to move between rooms or take on trips. Delivering 430 ISO lumens, it offers nearly double the brightness of the previous generation, ensuring content appears crisp and vibrant in everyday living environments.
The Freestyle+ is designed for everyday entertainment, allowing users to move it freely without worrying if the space is “suitable” for projection. Its 180-degree rotational design supports projection onto virtually any angle, including walls, floors, and ceilings, without the need for additional mounts or accessories, enabling flexible viewing setups that naturally adapt to different rooms and moments throughout the day.
Immersive Entertainment with Surround Sound
Designed for experiences beyond the living room, The Freestyle+ brings entertainment with you, without relying on external devices or fixed setups. Integrated access to Samsung TV Plus, certified OTT service partners, and Samsung Gaming Hub allows users to stream, game, and explore content directly from the projector, eliminating the need for external devices.
For audio, The Freestyle+ delivers room-filling surround sound through its built-in 360-degree speaker, engineered to produce richer, more immersive audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more cohesive and layered sound experience wherever it’s used.
Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6-9 in Las Vegas, with a phased global rollout planned for the first half of the year.
