Samsung has officially announced its first Galaxy Unpacked event of 2026, scheduled for February 25 in San Francisco. The event will center around the launch of the Galaxy S26 series, marking what the company describes as “a new phase in the era of AI.”
The keynote will commence at 10 a.m. PT (1 p.m. ET) and will be livestreamed on Samsung.com, the company’s newsroom, and its YouTube channel.
While specific details about the new devices remain limited, early reports suggest Samsung will unveil three new Galaxy S26 phones: the S26, S26+, and S26 Ultra. According to leaked images, the design of the S26 lineup is expected to be an evolution of the Galaxy S25, rather than a radical departure. This approach reflects Samsung’s recent trend of incremental updates to its flagship smartphones.
The announcement comes after Samsung showcased new technologies at CES 2026. The focus on AI at the Unpacked event signals the growing importance of artificial intelligence in the smartphone market, as companies strive to deliver more personalized and adaptive user experiences.
Recent reports indicate that the Galaxy S26 series will include typical upgrades such as a newer processor and larger batteries. Camera improvements and new AI features are also anticipated. However, one rumor suggests the S26 may not incorporate magnets for wireless charging.
Samsung began allowing reservations for the new Galaxy devices earlier this week, offering customers a chance to be among the first to access the latest smartphone innovations. The company’s move to host the event in late February is somewhat unusual, as Galaxy phone launches typically occur in January. Potential factors contributing to the delay include production challenges and global supply chain constraints.
