The São Paulo Auto Show is offering more than just a look at the latest models this year. Now open to the public and running through November 30th, the 2025 show features a unique “Drive Experience” allowing attendees to get behind the wheel and assess vehicles firsthand. This expanded test-drive opportunity – a growing trend in the automotive industry – provides potential buyers a critical evaluation period in Brazil’s highly competitive car market.
The São Paulo Auto Show, which opened its doors to the public on November 22nd, is offering attendees a hands-on experience with the latest automotive offerings. Beyond the traditional displays of new vehicles, the 2025 edition features a dedicated “Drive Experience” area, available through November 30th.
Visitors to the Distrito Anhembi exhibition center will have the opportunity to test drive models from a range of manufacturers, including BYD, Caoa, Citroën, Fiat, GAC, Geely, GWM, Honda, Jeep, Leapmotor, Peugeot, Ram, and Renault. This test-drive component is designed to provide potential buyers with a crucial real-world assessment before making a purchase decision, a key factor in the competitive automotive market.
The Drive Experience occupies a 14,000-square-meter indoor track within the Distrito Anhembi complex. The circuit includes a 160-meter straightaway, as well as practical exercises designed to evaluate vehicle handling, such as slalom courses and braking tests.
