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Bad Bunny’s Super Bowl halftime show on Sunday, February 9, 2026, was delivered almost entirely in Spanish, a bold move that underscored the growing influence of Latin culture on mainstream American entertainment. The performance, which took place during the final game of the National Football League championship between the Seattle Seahawks and the New England Patriots, saw the Puerto Rican artist connect with a massive audience, with over 125 million viewers tuning in to watch the spectacle.
From the outset, the presentation signaled its linguistic focus. The phrase “el espectáculo de medio tiempo del Súper Tazón” – “the halftime show of the Super Bowl” in Spanish – was prominently displayed on screens. Bad Bunny launched into his hit song “Tití me preguntó” and continued with a high-energy setlist including “Yo perreo sola,” “El apagón,” “NUEVAYoL,” and “Debí tirar más fotos.”
The show was rich with references to Bad Bunny’s Puerto Rican heritage, featuring elements like *piragua* (shaved ice) carts, the *cuatro* (a Puerto Rican string instrument) and dancers dressed as *jíbaros* (traditional farmers). His signature pink house, a recurring feature in his current world tour, as well made an appearance. Súper Benito, as he is known, captivated audiences with a performance that blended political and social commentary with dance, sensuality, and a celebratory atmosphere.
This wasn’t Bad Bunny’s first appearance at the Super Bowl. He previously joined Shakira and Jennifer Lopez during the halftime show several years ago, performing a remix of “I Like It” and “Callaita.” The 2026 performance, however, marked his debut as the sole headlining artist.
Bad Bunny’s recent Grammy Award win for Album of the Year for “Debí Tirar Más Fotos” – the first Spanish-language album to achieve this honor – further cemented his global stardom. The performance at the Super Bowl is likely to amplify his reach and influence even further, signaling a broader embrace of Latin artists and culture on the world stage. “¡Qué rico es ser latino!” he exclaimed, encapsulating the spirit of the show.
