Packages of Toro Tikka Masala, a popular Indian-inspired ready meal, are appearing on the Norwegian online marketplace Finn.no for prices ranging from 200 to 5,000 kroner (approximately $28 to $700 USD), following the product’s discontinuation in stores.
“National Treasure”
A search for “Toro Tikka Masala” on Finn.no yields ten results, with nine listings offering the discontinued meal kit and one seeking to purchase it. Several sellers are asking around 1,000 kroner (approximately $140 USD) for a 500-gram package.
One seller in Trøndelag is listing a 500-gram package for 5,000 kroner (approximately $700 USD), encouraging potential buyers to “contact [them] to secure a quick and tasty dinner!”
Another listing advertises “Toro Indian Tikka Masala sauce mix mild” for 1,000 kroner (approximately $140 USD), while a third proclaims “National treasure for sale.”
High prices for a discontinued product: Several listings for Toro Tikka Masala are appearing on Finn.no. Photo: Screenshot Finn.no
A seller in Trøndelag is offering the meal kit for 800 kroner (approximately $112 USD), stating, “This product is no longer in production, so this may be one of the last opportunities to enjoy this dish.”
The listings are attracting significant attention, with 42 users marking one 1,000 kroner (approximately $140 USD) listing as a favorite.
Soaring Kiloprice
While currently listed as “unavailable” on the Oda website, Toro Tikka Masala previously sold for 87.90 kroner (approximately $12.35 USD), equating to a kiloprice of 175.80 kroner (approximately $24.65 USD).
The most expensive listing on Finn.no has a kiloprice of 2,500 kroner (approximately $350 USD).
No longer available in stores: Toro Tikka Masala is listed as “unavailable” on the Oda website. Photo: Screenshot Oda
“A Pillar of Our Household”
On social media, the discontinuation of the ready meal has sparked dismay, with users expressing their desperation in multiple threads on Reddit.
“This has been a pillar of our household for almost three decades. It has survived toddler years, student life, rising interest rates, and pandemics. It has stood firm when the rest of the world has been unpredictable,” one user wrote, continuing, “Yes, we have tried alternatives. Yes, we have made it from scratch. It’s not the same. It will never be the same.”
According to the user, Toro Tikka Masala was more than just a product: “It’s an institution. Part of the Norwegian soul.”
Several commenters noted that the new version of Toro Tikka Masala is a disappointment and expressed a desire for the original to return. One comment stated, “Time to stockpile and list everything on Finn for 1,000 kroner a package.”
That call to action has been heeded by many, and then some.
Finn Listings: Both sellers and buyers are active on the platform. Photo: Screenshot Finn.no
“National Crisis”
“We’re in a national crisis on par with the Urge Intense disaster,” one Reddit user asked, seeking information from anyone representing Toro.
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“It Takes Time to Get Used To”
Kristoffer Barbøl Vikebak, Communications Manager at Orkla Foods Norge AS, stated that the previous version of Toro Tikka Masala has been discontinued as part of a larger renewal of the Toro product line.
He added that the new version has received exceptionally positive feedback in taste tests, but acknowledged that it may take time to adjust to changes.
“we hope that both ancient fans and new consumers will give the new version a chance,” said Barbøl Vikebak.
Adjusting to Change: Orkla Foods Norge Communications Manager Kristoffer Vikebak says the new version has received positive feedback in taste tests. Photo: Orkla Foods Norge
The company stated it appreciates the engagement surrounding the product and will take all feedback into consideration.
