Turkey Launches Investigation into Google’s Ad Billing Practices
Turkey’s Competition Board announced on April 3, 2026, that it has initiated a formal investigation into Alphabet Inc. And its Google-affiliated companies. The probe is specifically targeting the organization’s advertising and billing operations.
The investigation seeks to establish whether the commercial and billing practices Google employs for its online advertising services—particularly those offered to advertisers and advertising agency clients—are in violation of Turkish law. This scrutiny of Google’s advertising and billing practices highlights the intensifying regulatory focus on the digital ad ecosystem.
Such regulatory actions reflect a broader international trend of ensuring that dominant technology platforms operate within fair competition frameworks to protect the digital economy.
