The United Kingdom is encouraging parents to discuss potentially harmful online content with their children as the government considers a ban on social media for those under 16, mirroring a recent move by Australia.
The initiative follows a study revealing that half of parents have never spoken to their children about online dangers. The government announced a new campaign, “You won’t know unless you ask,” designed to provide support and guidance for these conversations.
Digital Minister Liz Kendall stated that she recognizes many parents are concerned about what their children are viewing and doing online. “We are determined to deliver children the childhood they deserve and prepare them for the future,” she said.
“That’s why we are supporting parents with this campaign and launching a consultation on how young people can live and thrive in the age of social media.”
According to the government, the campaign will help parents navigate safety settings on social platforms and discuss topics like misinformation and harmful content. It will be supported by television spots and content on Facebook, Instagram, and TikTok, initially rolling out in Yorkshire, the North of England, and the Midlands.
The launch comes weeks after the government announced it was prepared to seize decisive action to protect children online, including a potential social media ban for those under 16, inspired by Australia’s approach. Australia implemented this ban in December.
Ministers are scheduled to visit Australia to study their implementation. Liz Kendall indicated the UK is considering adopting the same age threshold as Australia.
Spain, Greece, France, Slovenia, and the Czech Republic have also announced in recent weeks that they are considering similar restrictions, reflecting a growing concern about technologies some believe are designed to be addictive. This global discussion highlights the increasing scrutiny of social media’s impact on youth mental health and well-being.
